GRONK STRONG! GRONK FLY? #GronkIsMyCopilot. (Update: GRONK RETIRE!)

We hired Rob Gronkowski as the official co-pilot of JetBlue to announce the latter becoming the official Airline of the New England Patriots.

We had 45 minutes with him which was just enough time to get him framed up properly.

#GronkIsMyCopilot has taken off. So much so that the NFL filed a cease and desist to de-list it from YouTube because it was gaining too much traction outside of the Patriots' media market.

Featured on creativity online, Facebook Spotlight, and shit on by AgencySpy!

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Television Campaign ( :30 x 1, :15 x 3)

Rob Gronkowski is many things: a Patriot, a force of nature, a star tight end and a nephew. His newest title? JetBlue’s honorary Copilot. CD Art: Amy Ferguson CD Copy: Julia Neumann DP: Rob Apse ADP: Nick Brecken

For your convenience, this aircraft has three restrooms: one in the front of the cabin and two in the back. Each is equipped with an infant changing table and has a maximum occupancy of Gronk.

Rob Gronkowski ponders the age-old mystery: Why does tomato juice taste so much better at 30,000 feet? CD Art: Amy Ferguson CD Copy: Julia Neumann DP: Rob Apse ADP: Nick Brecken

Ladies and gentlemen, Gronk has turned off the seatbelt sign. And back on. Off? Just keep it on.

Copywriter: Chris Gilbert
CD: Amy Ferguson/Julia Neumann

Bumper Sticker

Only in Massachusetts would someone do this to their vehicle. #GronkIsMyCopilot

Swag

They gave some freebies out before the Patriots' home games.