GRONK STRONG! GRONK FLY? #GronkIsMyCopilot.

We hired Rob Gronkowski as the official co-pilot of JetBlue to announce the latter becoming the official Airline of the New England Patriots.


We had 45 minutes with him which was just enough time to get him framed up properly.

#GronkIsMyCopilot has taken off. So much so that the NFL filed a cease and desist to de-list it from YouTube because it was gaining too much traction outside of the Patriots' media market. 

Featured on creativity online, Facebook Spotlight, and shit on by AgencySpy!


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Television Campaign ( :30 x 1, :15 x 3)

Copywriter: Chris Gilbert
Art Director: Dan Pappas

 

 

Bumper Sticker

Only in Massachusetts would someone do this to their vehicle. #GronkIsMyCopilot

Only in Massachusetts would someone do this to their vehicle. #GronkIsMyCopilot


Swag

They gave some freebies out before the Patriots' home games.

They gave some freebies out before the Patriots' home games.