We made an edible ad to spread the word about jetBlue's free, all-you-can-eat brand name snacks.
5,000 of them were inserted into the Dec. 03, 2016 New York Post.
SENIOR CW: CHRIS GILBERT
CD: AMY FERGUSON/JULIA NEUMANN
Incidentally, the occasion also marked my modeling debut.
NYC legend Pat Kiernan takes a bite outta ad-crime.
Full Copy:
ALL YOU CAN EAT SNACKS STARTING WITH THIS AD
This ad is printed on edible paper with edible ink.
We're not saying you should, but you could.
The plastic wrapper and cardboard backing, on the other hand, should not be eaten by anybody – unless you're a recycling bin.