JetBlue Long Beach Marathon
We supported JetBlue in their first year as the title sponsor of the Long Beach Marathon. We bronzed 45 first-time marathoners' shoes as a surprise and delight tactic, as well as supporting the race with traditional media.
We also got JetBlue to donate 20¢ per mile run, per runner, up to $60,000 to Long Beach scholarship programs.
Finally, we built out a recovery tent called the "JetBlue Legroom" which featured an actual row of seats to show off their industry-leading legroom. The tent featured masseuses, a compression sleeve, and unlimited refreshments.
One of the first-time marathoners' shoes with the return letter.
