As a part of “The Man I Am” campaign to re-launch Schick Hydro, we created a 3-part interview series focusing on men’s health issues in a bid to reclaim “Locker Room Talk” to be about something positive instead of, well, you know.
Over 3 episodes, host Kevin Love (who had previously written about his own depression and anxiety in a player’s tribune article) interviewed Michael Phelps (he swims), Paul Pierce (NBA Hall of Fame), and Channing Frye (Kevin’s close friend and teammate) to talk about dealing with anxiety, depression, and the spotlight.
According to our PR team, the series racked up over 1 billion impressions. For me, all that really mattered was that young men from all over the country got a chance to see that these larger than life, multi-millionaire, “alpha male” sports heroes deal with some of the same anxieties and struggles as they do–and that it’s ok to open up about it.
SENIOR CW: CHRIS GILBERT
CD: PHILIP SICKLINGER/ALEX BOOKER
DIRECTOR: ANDREW BARCHILON